Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can’t live without!
Find parts one, two, three, four, five, six, seven, eight and nine
Episode Timestamps:
*(01:37): Grant Johnson, CMO at Billtrust
*(04:22): Jessica Gilmartin, CMO at Calendly
*(06:11): Megan McDonagh, CMO at Amperity
*(07:17): Shafqat Islam, CMO at Optimizely
*(08:42:) Efrat Ravid, CMO at Quantum Metric
*(10:59): Orlando Baeza, CMO & CRO at Flock Freight
*(13:32): Jenny Victor, CMO at Epicor
*(16:18): Jessica Shapiro, CMO at LiveRamp
*(19:09): Jacqueline Woods, CMO at Teradata
*(21:24): Brad Rinklin, CMO at Infoblox
*(24:33): Celia Fleischaker, CMO at isolved
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
The Marketing Return on Investment You Never Knew You Needed with William Tyree, CMO of Revenue.io
The ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic
Your Website is an Always-On Billboard with 3-time CMO Keith Messick, SVP of Marketing at LaunchDarkly
Taking Risks to be a Signal in the Noise with Susan Beermann, CMO of NAVEX Global
An SEO Masterclass with Justin Shriber, CMO of People.ai
The $4B Demand Gen Formula with Joy Corso, CMO of Vonage
Dreamforce Mini-series Part 3: The Origins of Salesforce+ with Colin Fleming, SVP of Global Brand, Events, Product, Content, & Customer Marketing at Salesforce
Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy
Dreamforce Mini-series Part 1: The Legends that Built Dreamforce with Kraig Swensrud, Linda Dunlap, & Dan Darcy
Scaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo
How to Borrow Ideas Like a Marketer with Morgan Norman, CMO of Dialpad
Leading a $3.2B Twilio Acquisition with Marketing MVP Katrina Wong, VP of Product Marketing & Demand Generation at Segment
The Power of Intent with 3-time CMO/CEO Raj Khera, Head of Growth at SalesIntel
The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2
Part 4: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items
Marketing for 100% of the Fortune 100 with 5-time CMO Brian Kardon, CMO of InVision
The Clearing Model: A Framework for Having Difficult Conversations with Sydney Sloan, CMO of SalesLoft
Globalizing & Localizing Your Brand with Alibaba’s Head of North America B2B Brand and Marketing, Erica Chan
Inception, Flow, & Interruption: Three Pillars of Marketing Glory with Josh Todd, CMO of Mindbody
How an $11B Powerhouse Tackled Pre and Post IPO Marketing with Jim Sinai, SVP of Marketing at Procore
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