Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can’t live without!
Find parts one, two, three, four, five, six, seven, eight and nine
Episode Timestamps:
*(01:37): Grant Johnson, CMO at Billtrust
*(04:22): Jessica Gilmartin, CMO at Calendly
*(06:11): Megan McDonagh, CMO at Amperity
*(07:17): Shafqat Islam, CMO at Optimizely
*(08:42:) Efrat Ravid, CMO at Quantum Metric
*(10:59): Orlando Baeza, CMO & CRO at Flock Freight
*(13:32): Jenny Victor, CMO at Epicor
*(16:18): Jessica Shapiro, CMO at LiveRamp
*(19:09): Jacqueline Woods, CMO at Teradata
*(21:24): Brad Rinklin, CMO at Infoblox
*(24:33): Celia Fleischaker, CMO at isolved
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
The Demand Gen Strategy for a $4B+ FinTech Disruptor with Vidya Peters, CMO of Marqeta
Part 2: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Part 1: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Google Cloud & Google Workspace: Building a Demand Gen Powerhouse for a $13B Division with 6M+ Customers with Sarah Kennedy, VP of Global Demand and Growth at Google Cloud
Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer with Suku Krishnaraj, CMO of Sumo Logic
How to Use Storytelling to Drive Unprecedented Market Demand with Kyle Christensen, VP of Marketing at Zuora
Cultivating an Innovative Marketing Strategy for the Digital-First World with Jen Dimas, CMO of Gigster
The Demand Gen Playbook of One of the Top 50 Women in Revenue, Lauren Vaccarello, CMO of Talend ($TLND)
Digital Marketing Strategies that Fuel a $64 Billion Software Giant with Michael King, Sr. Director of Cloud Marketing at VMware
Predictions for the Future from the Godfather of Marketing Automation, Adam Blitzer, EVP at Salesforce
Scaling Demand Gen to Build the Next Unicorn with Jamie Grenney, CMO of OwnBackup
Demand Gen Trends to Invest in According to a Six-Time CMO with Heidi Melin, CMO of Workfront
Creating A $2.2 Billion Revenue Intelligence Powerhouse with Udi Ledergor, CMO of Gong
Why Marketers Must Shift from the Funnel to the Flywheel with Chandar Pattabhiram, CMO of Coupa
How Tenable Captured the Fortune 500 Using Solution-Based Marketing, with Melton Littlepage, SVP at Tenable
How to Turn Your Customers Into Your Greatest Advocates with Dave King, CMO of Asana
12M Users and Beyond: Designing a Marketing Team for Slack's Parabolic Growth with Julie Liegl, CMO of Slack
Marketing Strategies That Led to Billion Dollar Acquisitions with Tom Butta, former CMO of SignalFx
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, with Latane Conant, CMO of 6sense
Demand Gen Secrets from One of the 15 Most Influential Women in Marketing Tracy Eiler, CMO of InsideView
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast