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Show Notes:
We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.
(6:19) Tracking leads is the most important part of Google Ads for small business owners
(9:54) How small business owners should think about search terms
(15:48) How small business owners should think about location settings
(20:48) Too many bid adjustments are a sign of a bad campaign
(33:35) How small business owners should structure their Google Ads campaigns
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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256: Chris's Favorite PPC Hacks
255: Google Ads Q&A With Some Great Questions!
254: Comparing Google Shopping Ads To Google Search Ads
253: 3 Rules To Make Manual Bidding Easier
252: Is ROAS The Gold Standard of Google Ads?
251: Questions And Answers About Google Ads
250: The Best, Worst, and Secret Columns in Google Ads
249: The 8 Types Of Keywords In Google Ads
248: 5 Assumptions About Ad Rank That Are No Longer Correct
247: Google Ads Strategies For Beginners
246: Advanced Ways to Get More Traffic with Google Ads
245: The Correct Perspective For Google Ads Success
244: The Last Q&A Of The Year!
243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?
242: The Lazy Man Build Strategy For Display Campaigns
241: How To Grow Brand Awareness With The Google Ads Display Network
240: Amazing Google Ads Q&A Episode!
239: How We Think About & Test Automated Bidding Strategies
238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels
237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward
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