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Show Notes:
We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.
(6:19) Tracking leads is the most important part of Google Ads for small business owners
(9:54) How small business owners should think about search terms
(15:48) How small business owners should think about location settings
(20:48) Too many bid adjustments are a sign of a bad campaign
(33:35) How small business owners should structure their Google Ads campaigns
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357: Let’s Talk Max Conversion Bidding in Google Ads
356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!
355: There’s Always a Solution with Google Ads
354: What Are Close Variant Keywords?
353: Bidding Strategies in 2023
352: Interesting New Features in Google Ads
351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!
350: The Right Way to Think About Responsive Search Ads
349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign
348: How to Launch a Brand-New Google Ads Account for Long-Term Success
347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!
346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More
345: Image Asset Deep Dive
344: What's Going On?
343: How to Lower Your Cost per Conversion - Part 2: Conversions
342: How to Lower Your Cost per Conversion - Part 1: Cost per Click
341: Fundamental Truths About Google Ads That Will Never Change
340: How to Create a Professional Google Ads Report
339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads
338: Decisions You Have to Make in Google Ads Part 2
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