What if the common business advice about how to grow your business is not meant for you?
What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?
If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.
It is because how you've been taught to market doesn't work for an expert like you.
So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work so the people who need to hire you, know you exist.
In this episode:
Learn more about Michelle Mazur & The Expert Up Club:
Resources:
What Does It Take To Stand Out in 2023
How We Will Take Care of Each Other Inside the Expert Up Club
Your Invitation to Expert Up
The True "No Audience, No Problem" Strategy to Grow Your Business
What To Do When Your Marketing Message Flops
Don't Like Marketing? Here's What You Need at the Minimum
Stop Trying To Get It Right
How to Make Your Business Interesting to Other Humans
Why and How Experts Market Differently
Are You Expert Enough?
Claim Your Expertise: The Rebel Expert Manifesto
We've hit 300! Hooray! Here's What's Next.
Minimal Viable Michelle: Understanding Your Body of Work for Repurposing
How Do We Earn Trust in Online Business with Maggie Patterson
How To Build Trust Using Your Brand Message
How Do You Know Who To Trust
A Crisis of Trust: Why You Are Skeptical of Online Businesses
How to Steer Your Business During Uncertain Economic Times
How to Keep Your Message Relevant During an Economic Downturn
The Myth of Messaging as Self-Actualization
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