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Show Notes:
For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns. In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.
5 Tips for the Best Google Ads Report
(12:22) It must look professional and be easily readable
(14:12) Reports need to be easily generated and customized
(16:33) Reports should include personalized commentary
(20:53) Month-to-month comparisons should be included in reports
(23:48) Reports should be customized for each client
(28:44) Screen share walkthrough of the Opteo reporting dashboard
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First 100 Episodes - https://paidsearchpodcast.com/archive/
9 Very Important Questions from Listeners (Episode #376)
What Does a Bad Search Term Look Like? (Episode #375)
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
Answering Questions from Listeners! (Episode #372)
10 Steps to Building a Search Campaign in Google Ads (Episode #371)
Difference Between Automated & Manual Bidding (Episode #370)
All About Budgets in Google Ads (Episode #369)
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
How Many Keywords Should You Have? (Episode #367)
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Why Are You Getting Traffic But No Sales? (Episode #364)
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
The 4 Phases of Google Ads Success (Episode #362)
How to Manage Risk in Google Ads (Episode #361)
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
359: How To Measure Click Types in Google Ads
358: Answers to Your Google Ads Questions
357: Let’s Talk Max Conversion Bidding in Google Ads
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