What happens when a restaurant chain tries a bold experiment that tests human nature? If you ask customers to pay what they want for a sandwich, will they help others in need? PLUS: Customer Service tackles "genericide.” It happened to the Elevator.
32: Who owns the Oakland A's?
31: Bill Nye the GMO Guy
30: What does a brand sound like?
29: LaCroix, Canada Goose, and Carhartt are cool. Why?
28: Victoria's Secret is Out
27: Harley-Davidson Rides to Live
26: The Best a Woman Can Gillette
25: The VW Beetle's Dark Past
24: An International Amazon Mystery
23: Apple 1984
22: Martha Stewart in the Middle
21: Crocs: From Punchline to Fashion Line
19: Kentucky Fried Christmas
18: Resting Botox Face
17: Better Call Butterball
16: NASA Uncut
15: The Waffle House Index
14: Sears: There Was More For Your Life
13: Gangs? At Disneyland?
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