For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.
He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.
Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.
Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.
They also dive into:
(0:00) Introduction
(4:23) NFT value creation
(11:41) NFT and community building
(18:14) Bored Ape community building
(20:42) Web3 gaming and community
(23:13) Starbucks Odyssey program and its engagement with web3
(31:30) What's next for NFTs
Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.
Amid the OpenAI chaos, here's a refresher on Sam Altman's crypto project: Worldcoin
Exclusive: Aave Companies rebrands to Avara and acquires crypto wallet (w/ Stani Kulechov)
Former SDNY prosecutor talks about what’s next for SBF post-trial (w/ Brendan Quigley)
SBF testifies and closing arguments are made as his trial comes to an end (w/ Alex Wilhelm)
SBF finally takes the stand at his trial (w/ Alex Wilhelm)
Former SDNY prosecutor shares what the internet is getting wrong for SBF’s trial (w/ Josh Naftalis)
FTX collapse and SEC oversteps point to greater need for U.S. crypto regulation (w/ Katherine Dowling)
The FTX co-founder and Alameda CEO didn’t hold back at SBF’s trial (w/ Alex Wilhelm)
Using blockchain tech to scale businesses and social impact projects (w/ Grace Torrellas)
SBF's trial has started, and here's what you missed (Chain Reaction x Equity Crossover)
Bonus Episode: Pudgy Penguins’ toys hit Walmart with hopes of expanding NFTs revenue and adoption (w/ Luca Netz)
Are you a Worldcoin skeptic? This one’s for you (w/ Tiago Sada)
Staying strategic during regulatory uncertainty (w/ Chris Lehane)
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OG Bitcoiner on the blockchain’s evolution, investing and need for regulatory clarity (w/ Charlie Shrem)
Americans may get a bitcoin spot ETF soon (w/ Craig Salm)
Blockstream is still betting on Bitcoin and mining it (w/Erik Svenson)
A bitcoin spot ETF could open the floodgates for greater crypto demand (w/ Eric Balchunas)
Immutable wants to create more value in the web3 gaming world (w/ Robbie Ferguson)
Here’s what you need to know about Coinbase’s Base public mainnet launch and its “Onchain Summer” (w/ Jesse Pollak)
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