For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.
He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.
Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.
Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.
They also dive into:
(0:00) Introduction
(4:23) NFT value creation
(11:41) NFT and community building
(18:14) Bored Ape community building
(20:42) Web3 gaming and community
(23:13) Starbucks Odyssey program and its engagement with web3
(31:30) What's next for NFTs
Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.
You should join a crypto social club (w/ Boys Club co-founders)
Ripple’s chief legal officer talks SEC lawsuit, XRP ‘win’ and future regulation (w/ Stu Alderoty)
What’s it like to invest in crypto globally as devs depart the U.S. (w/ Maria Shen)
Magic Eden CEO talks NFTs, multi-chain expansion and market volatility (w/ Jack Lu)
How can big beauty and fashion brands get into web3? (w/ L’Oreal web3 team)
Coinbase continues fight for crypto clarity post-SEC suit (w/ Paul Grewal)
VeeFriends, NFTs and the importance of intellectual property (w/ Gary Vaynerchuk)
Chainlink co-founder talks cryptographic guarantees in web3 (w/ Sergey Nazarov)
Bonus Episode: Pussy Riot founder explains how to use NFTs for activism
Crypto regulation and crackdowns (w/ Jake Chervinsky)
Building on Coinbase’s Base (w/ Jesse Pollak)
Chain Reaction is nominated for a Webby
Where’s a16z focus for web3 investments? (w/ Arianna Simpson)
Avalanche wants to digitize all assets on the blockchain (w/ Emin Gün Sirer)
Bitcoin and the Lightning Network are moving payments globally (w/ Jack Mallers)
Bonus Episode: Say Hello to the Startup Battlefield Winner
Bonus Episode: Getting to know the Battlefield 200
Bitcoin rewards and NFTs are helping its ecosystem (w/ Alex Adelman)
Bonus Episode: Making the Pitch Perfect
Bonus Episode: The Startup Battlefield Basics
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