For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.
He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.
Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.
Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.
They also dive into:
(0:00) Introduction
(4:23) NFT value creation
(11:41) NFT and community building
(18:14) Bored Ape community building
(20:42) Web3 gaming and community
(23:13) Starbucks Odyssey program and its engagement with web3
(31:30) What's next for NFTs
Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.
The Post-Merge Ethereum Hangover
A crypto market vibe check (w/ Seth Ginns)
Chain Reaction x Equity talk the Ethereum Merge
Private equity’s gatekeepers get serious about tokens
The cult of crypto shakes up its leadership team (w/ Meltem Demirors)
Binance flexes its stablecoin muscles
Who are the artists behind your favorite NFTs? (w/ James Zhang)
The Merge and its meaning for ETH and beyond
Magic Eden threatens OpenSea’s NFT dominance (w/ Jack Lu)
Bonus Episode: The road ahead for crypto startups (w/ Haun Ventures)
Is FTX really worth two Coinbases?
The Bachelor, but on the blockchain (w/ Devin Lewtan)
The man behind Terra’s not-so-stablecoin is back
Can the web3 “passion economy” pay the bills? (w/ Li Jin)
Tornado Cash is not just for criminals, despite what regulators think
How Uniswap became DeFi’s behemoth (w/ MC Lader)
Hackers are stealing crypto in the nicest way possible
The SEC preps for a summer of crypto regulation (w/ David Nage)
Crypto winters, DAO death and the future of community investing (w/ Alexander Taub)
Identifying lasting web3 trends from crypto’s bull run (w/ Naveen Jain)
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