For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.
He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.
Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.
Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.
They also dive into:
(0:00) Introduction
(4:23) NFT value creation
(11:41) NFT and community building
(18:14) Bored Ape community building
(20:42) Web3 gaming and community
(23:13) Starbucks Odyssey program and its engagement with web3
(31:30) What's next for NFTs
Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.
BNB Chain is doubling down on web3 gaming (w/ Gwendolyn Regina)
Aptos wants to shake up the layer-1 space (w/ Mo Shaikh)
Polygon’s president talks partnerships, NFTs and gaming (w/ Ryan Wyatt)
Yes, crypto builders are still building (w/ Nikil Viswanathan)
A conversation with crypto's main character -- no, the other one (w/ Binance’s “CZ”)
Where does web3 go from here?: Live from TC Crypto
There’s no time like the present (to talk with execs from FTX, Uniswap, Visa)
RIP to FTX?
Speeding up crypto (w/ Anatoly Yakovenko)
Major setbacks for bitcoin miners
Bankrolling the Blockchain (w/ Chris Dixon)
OK Apple, you didn’t have to flex like that
Web2 venture firms fight to win in Web3 (w/ Andrei Brasoveanu)
Crypto Crystal Ball: Live from Disrupt 2022
The SEC is "Bored Ape"-ing into NFT regulation
Kraken’s CEO on giving up the throne (w/ Jesse Powell)
Kim Kardashian is SEC's latest crypto target
Can crypto disrupt creative storytelling? (w/ Edward Saatchi)
FTX whips out its checkbook, again
Can blockchains make the world a better place? (with Kevin Owocki)
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