What do the things you buy say about you? Many of us like to think of ourselves as immune to slick advertising and celebrity endorsements. But like it or not, we're communicating messages about ourselves every day with the clothes we wear, the cars we drive, and the products we use. In the final installment of our Money 2.0 series, we revisit favorite conversations with Americus Reed and Neeru Paharia. We'll consider how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.
If you like this show, be sure to listen to the other episodes in this series, including our conversation about the mental scripts that shape our choices around money.
Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.
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Why You Feel Empty
Why Trying Too Hard Can Backfire On You
Innovation 2.0: Do Less
Innovation 2.0: Shortcuts and Speed Bumps
Innovation 2.0: The Influence You Have
Innovation 2.0: Multiplying the Growth Mindset
Innovation 2.0: How Big Ideas Are Born
Parents: Keep Out!
The Curious Science of Cravings
What Is Normal?
The Transformative Ideas of Daniel Kahneman
Are You Listening?
The Ventilator
Escaping the Matrix
Fear Less
US 2.0: Lincoln's Dilemma
US 2.0: Not at the Dinner Table
US 2.0: Living With Our Differences
US 2.0: Win Hearts, Then Minds
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