What do the things you buy say about you? Many of us like to think of ourselves as immune to slick advertising and celebrity endorsements. But like it or not, we're communicating messages about ourselves every day with the clothes we wear, the cars we drive, and the products we use. In the final installment of our Money 2.0 series, we revisit favorite conversations with Americus Reed and Neeru Paharia. We'll consider how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.
If you like this show, be sure to listen to the other episodes in this series, including our conversation about the mental scripts that shape our choices around money.
Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.
Success 2.0: Getting What You Want
Success 2.0: Taking the Leap
A Secret Source of Connection
Remember More, Forget Less
Crying Wolf
The Snowball Effect
Less is More
How To Make Amends
Made of Honor
Revealing Your Unconscious: Part 2
Revealing Your Unconscious: Part 1
How Your Beliefs Shape Reality
Happiness 2.0: The Reset Button
Happiness 2.0: Surprising Sources of Joy
Happiness 2.0: Cultivating Your Purpose
Happiness 2.0: The Only Way Out Is Through
Happiness 2.0: The Path to Contentment
When You Need It To Be True
Persuasion: Part 2
Persuasion: Part 1
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