Since launching in 2020, Mike and his team have built one of the most exciting names in appliances since the 1950s, when window ACs first hit the mass market. The problem? Manufacturers have barely changed a thing in 70+ years.
Enter Windmill - the first company to bring "sexy" "convenient" and "air conditioner" together in a sentence - reimagining the next generation of ye olde ACs for today's modern customer with covet-worthy designs, smart (energy-efficient) technology, and an exceptional experience.
In just a few short years, Mike has scaled his business by more than 5,000%, raised $14M in capital from top VCs all over the world, and inked retail partnerships with big box stores like Walmart, Home Depot, and PC Richard & Son (thanks to a long list of relentless cold calls).
Next week, Mike and his team will launch a first-of-its-kind program to customers that rewards them for smarter energy use during times of peak heat - potentially curtailing tens of thousands of kW of energy this summer to help prevent blackouts, lower energy bills, and stop the use of dirty power plants.
This visionary approach to combining hardware and software is the breath of fresh air the AC biz has so desperately needed to clean up its act, and it can't come soon enough - as the EPA projects that the number of 90 degree days in NYC alone could triple in the next 30 years, putting the city's energy grid at major risk.
In This Conversation We Discuss:
Resources:
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241 | Developing a Wellness Product Like a Tech Product | with Peter Reitano
240 | Bruises, Sweat, and Tears to Create a Product | with Shay Sim
Bonus Episode: Subscriptions is a Performance Channel with Gina Perrelli
239 | Creating a Brand to Fund a Bigger Scope | with Ravi Kurani
238 | Getting The Idea of a Subscriptions from a Podcast | with Meghan Foster
Bonus Episode: Attending Conferences is an Overall Benefit with Kristin Schoenstein
237 | Off-The-Shelf, Custom, or Composable? | with Andrei Rebrov
236 | The Unusual Model of Selling Unusual Skincare Products | with Alex McIntosh
Bonus Episode: From Wall Street to Silicon Valley with Adam Robinson
235 | Developing a Child’s Future Through Toys | with Annamarie von Firley
234 | Cater to Customers That are as Passionate as You | with Paul Voge
Bonus Episode: Breaking Free From the “Acquisition Hamster Wheel” with Isaac Hyman
233 | Play Safe Bets But Also Take Risks | with Keith Eshelman
232 | Why You Should Patiently Scale Your Business | with Scott Crumrine
231 | Launching with a Coach and Knowledge from FB Groups | with Jennifer Lea
Bonus Episode: The Truth About Launching on Kickstarter with Khierstyn Ross
230 | Don’t Be Scared of Growing Fast | with David Gaylord
Bonus Episode: Creating a Campaign vs Creating a Community with Nicolas Bailliache
229 | The ‘Stealth Mode’ Approach to Building a Brand | with Mikey Goldman
228 | Shopify Themes: Off-The-Shelf vs Custom Built | with Shawn Khemsurov
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