Since launching in 2020, Mike and his team have built one of the most exciting names in appliances since the 1950s, when window ACs first hit the mass market. The problem? Manufacturers have barely changed a thing in 70+ years.
Enter Windmill - the first company to bring "sexy" "convenient" and "air conditioner" together in a sentence - reimagining the next generation of ye olde ACs for today's modern customer with covet-worthy designs, smart (energy-efficient) technology, and an exceptional experience.
In just a few short years, Mike has scaled his business by more than 5,000%, raised $14M in capital from top VCs all over the world, and inked retail partnerships with big box stores like Walmart, Home Depot, and PC Richard & Son (thanks to a long list of relentless cold calls).
Next week, Mike and his team will launch a first-of-its-kind program to customers that rewards them for smarter energy use during times of peak heat - potentially curtailing tens of thousands of kW of energy this summer to help prevent blackouts, lower energy bills, and stop the use of dirty power plants.
This visionary approach to combining hardware and software is the breath of fresh air the AC biz has so desperately needed to clean up its act, and it can't come soon enough - as the EPA projects that the number of 90 degree days in NYC alone could triple in the next 30 years, putting the city's energy grid at major risk.
In This Conversation We Discuss:
Resources:
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
195 | Having Strategy, Tactics, and Timing Come Together | with Chris Boyd
Bonus Episode: Paid Ads Work, It’s Your Business That Did Not with Kasim Aslam
194 | Building a Strong Foundation of Credibility | with Vladimir Vukicevic
193 | Combined Strategies Move the Needle | with Nish Samantray
Bonus Episode: How the Pandemic Really Affected Ecommerce with Paul do Forno
192 | Cutting Through the BS in CBD/Skincare | with Graham Smith and Zain Pirani
191 | Student and a Successful Solopreneur at the Same Time | with Angelina Ly
Bonus Episode: Obsess Over the Problem, Not the Solution with Amit RG from Richpanel
190 | What Makes You “Cool” Can Alienate Your Customers | with Anouck Gotlib
189 | Mistakes Indicate Progress | with David Hayford
188 | Having a Customer-Led, Behavior Based Approach | with Joe Moriarty
Bonus Episode: Scaling Beloved Brands By Buying Them with Kyle Widrick from Win Brands Group
187 | Greatness Comes From Trying and Failing Multiple Times | with Mike Beckham
Bonus Episode: Defending the American Dream with R.T. Custer from Vortic Watch Company
186 | Fractional Increases for Game Changing Wins | with Garth Watrous
185 | Securing a Big Deal During the Supply Chain Crisis | with Shai Eisenman
184 | When You Are a Startup, Be Like a Startup | with Michael Vaughn Acord
Bonus Episode: Refuting Your Email Alibis with Dave Rodenbaugh from Recapture
183 | The Importance of Trust in Growing a Business | with Wylie Robinson
182 | Riding the Headwinds and Tailwinds of the Pandemic | with John Sheldon
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money