Since launching in 2020, Mike and his team have built one of the most exciting names in appliances since the 1950s, when window ACs first hit the mass market. The problem? Manufacturers have barely changed a thing in 70+ years.
Enter Windmill - the first company to bring "sexy" "convenient" and "air conditioner" together in a sentence - reimagining the next generation of ye olde ACs for today's modern customer with covet-worthy designs, smart (energy-efficient) technology, and an exceptional experience.
In just a few short years, Mike has scaled his business by more than 5,000%, raised $14M in capital from top VCs all over the world, and inked retail partnerships with big box stores like Walmart, Home Depot, and PC Richard & Son (thanks to a long list of relentless cold calls).
Next week, Mike and his team will launch a first-of-its-kind program to customers that rewards them for smarter energy use during times of peak heat - potentially curtailing tens of thousands of kW of energy this summer to help prevent blackouts, lower energy bills, and stop the use of dirty power plants.
This visionary approach to combining hardware and software is the breath of fresh air the AC biz has so desperately needed to clean up its act, and it can't come soon enough - as the EPA projects that the number of 90 degree days in NYC alone could triple in the next 30 years, putting the city's energy grid at major risk.
In This Conversation We Discuss:
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226 | The Human Element in the Age of AI | with Ryan Alovis
225 | Build Your Business Out of Love | with Michael Kuech
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224 | A Beta Tester for Shopify and an Early Adopter of Instagram | with Corey Hackett
223 | The Marketing and Logistics of Product Drops | with Yong-Soo Chung
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221 | Using Both Organic and Paid Tiktok to Scale Fast | with Rayan Mroue
220 | Focusing on Community and Niche Markets | with Tiffany Joachim
219 | A Product Feature That Became a Flywheel | with Justin Seidenfeld
218 | Empowering People Through Economies of Scale | with Umaimah Mendhro
217 | Unprepared But Still Moving Forward | with Amanat Anand
216 | Does an Agency Background Guarantee Ecom Success? | with Lynn Power
215 | The Importance of Human Connection | with Alvania Lopez
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213 | Omnichannel Application in the Real World | with Jennifer Ross
212 | Organic Growth for an Organic Product | with Lindsey Wilson
211 | Manifest Your Goals By Writing Them | with Anthony Ciavirella
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