Dave Wakeman’s The Business of Fun Podcast
Business:Management & Marketing
"What do scalpers really like to see when a ticket goes on-sale?"
That question popped up in my inbox about a week ago. It got me thinking about the questions that people ask me when they want to know how to "stop" the secondary market or whether or not to work with the secondary market.
So, I had Martin Haigh from Total Tickets come on to discuss this topic since he's just put together a special report on the secondary market.
Martin and I try to come at this topic from a neutral point of view, but Martin's thinking on the subject has changed over the years to be more pro-secondary and I mention that my thinking on the secondary market has changed because I was involved in the secondary market at a different time and different space.
In today's episode we cover ideas like:
You can get the information on Martin's report here!
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Don't miss 'First Wednesdays with Dave' on January 3rd, 2024 at 1 PM Eastern. We will be talking about getting 2024 off to a fast start.
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Hannah Grannemann teaches me about using your newfound reach!
Lydnsey Jackson tells me how to manage a huge event in a pandemic
Ilya Kratsov teaches me about super apps, SE Asia, and ticketing the unbanked
Dan Rossetti thinks that sports biz hiring practices have changed...
Pauline Fallowell tells me why London is better than NYC, how to develop and audience, and more!
We discuss 7 ways to kick start better ticket sales TODAY!
Giles Edwards tells me what "proper marketing" really is. We also talk a bit of Spurs!
Simon Severino talks about doubling sales in 90 days!
Derek Palmer talks about distribution and the execution of strategy through technology
Dr. Corey Gibbs comes back to talk about E3, commodities, customer service, and the 6th strongest bourbon ever produced!
Scott Friedman lays down hot takes on theatre marketing, the secondary market, and $6 tickets
Martin Haigh talks about partnerships and the need for a holistic solution
Eric Fuller and Dave talk about Ticket Summit, discounts, and the Delta
Melinda Holmes talks how customer service is a growth opportunity
Lynn Whitbeck talks about the current sales environment and being better at B2B sales
Scott O'Neil talks about leadership, coaching his daughter's basketball team, and the pandemic (Repost)
Martin Gammeltoft talks about email marketing to re-ignite your customer relationship
Dave Wakeman Talks Post-Pandemic Pricing
Kate Howard talks pricing and partnerships
Cormac Wakeman talks AFL and what kids like about live sports!
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