Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
You've heard it a million times: you need to do marketing campaigns if you want your business to grow.
But what if I told you that's not actually true?
That focusing on something else instead could lead to even better results?
Listen to this episode to find out what that "something else" is.
Key Highlights
[01:48] Why Should We Change The Way We Think About Marketing Campaigns?
[04:02] Why I Think There Aren't Campaigns
[05:29] The PDCA Circle Explained
[06:50] My View on Launches
[07:38] We Need to Try Something New!
[08:25] The Importance of Doing Different Experiments in a Strategic Way
[09:08] What Data-Driven Marketing Is
[10:38] Always Remember The Circle of Kaizen
Notable Quotes
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