Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
You've heard it a million times: you need to do marketing campaigns if you want your business to grow.
But what if I told you that's not actually true?
That focusing on something else instead could lead to even better results?
Listen to this episode to find out what that "something else" is.
Key Highlights
[01:48] Why Should We Change The Way We Think About Marketing Campaigns?
[04:02] Why I Think There Aren't Campaigns
[05:29] The PDCA Circle Explained
[06:50] My View on Launches
[07:38] We Need to Try Something New!
[08:25] The Importance of Doing Different Experiments in a Strategic Way
[09:08] What Data-Driven Marketing Is
[10:38] Always Remember The Circle of Kaizen
Notable Quotes
Learn More:
All You Wanted to Know about Marketing Funnels
Going Live: Why Livestreaming Matters (Christoph Trappe Interview)
Why Isn't Your Brand Trying to Become More Influential?
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
How to Scale Influence through Community (and Why I am Launching One)
How To Grow Influence In a Red Ocean [Jeroen Corthout Interview]
I'm On Clubhouse. Now What?
How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
My Initial Thoughts on Clubhouse, the Newest Social Media App
How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
My Marketing Technology Toolstack for 2021
The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
You're Measuring Social Media ROI All Wrong
How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
What If I Told You You Already Had Enough Content to be Successful?
Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]
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