Seth Godin is a one of the world's most famous marketing gurus, a serial entrepreneur, the author of 19 bestselling books and believes in the ‘magical responsibility' – as he tells me - of being a creative who gives.
Seth and I chatted the first time 12 years ago and the advice he gave me shaped how I grew my business I Quit Sugar…and then sold it (and gave everything to charity). When I'm asked, “Of the hundreds of leaders and experts you've interviewed, who's the most legit?”, I say, Seth Godin.
For this ep, I hunt him down once more to see where he's at… and he shares a new wild idea: the climate emergency needs a marketing makeover. He outlines how it could go and it feels light and fun and just requires a slogganed Trucker cap.
Here is Sarah's article about first meeting Seth in 2010
Read Seth's blog about the problem with marketing global warming that he mentions in his chat with Sarah here
Listen to Wild with Sarah Wilson on the LiSTNR app here
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PETER FRANKOPAN: How climate collapsed civilisations (and will it ours?)
AMA with a Palestinian peace broker: What should we be doing to help, not hinder, the crisis? Does posting on social media do ANYTHING?
KELLY WEINERSMITH: Why settling Mars is a really dumb idea
DEVIN MOSS: An atheist death row chaplain on how to die without God
AMA: Do we create art in the apocalypse?
MAGGIE JACKSON: Why “not knowing” is 2024’s survival superpower
AMA: Why does hiking “work”?
MAGGIE DENT: What to do about boys (‘cos you asked)
AMA: Why are girls flocking Left and boys are flopping Right?
CHRIS VAN TULLEKEN: Exposing the Ultra-Processed Food Trap
AMA: Do you regret not having kids?
ALAIN DE BOTTON: A philosophical fix for anxiety
BEST OF: BEAU MILES: How to be a backyard adventurer
BEST OF: TIM BROWN: Sarah’s interview with her meditation teacher
BEST OF: JULIA CAMERON: How to live the artist's way
BEST OF: AZIZ ABU SARAH: A radical Palestinian peace broker on how to solve wicked conflicts
BEST OF: BAYO AKOMOLAFE: The times are urgent, let’s slow down and become a fugitive
BEST OF: DAN BUETTNER: Sarah chats with her friend about all things Blue Zones
DAVID BROOKS: How to be humanist in cruel times
BONUS EPISODE: A Life More Wild
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