Seth Godin is a one of the world's most famous marketing gurus, a serial entrepreneur, the author of 19 bestselling books and believes in the ‘magical responsibility' – as he tells me - of being a creative who gives.
Seth and I chatted the first time 12 years ago and the advice he gave me shaped how I grew my business I Quit Sugar…and then sold it (and gave everything to charity). When I'm asked, “Of the hundreds of leaders and experts you've interviewed, who's the most legit?”, I say, Seth Godin.
For this ep, I hunt him down once more to see where he's at… and he shares a new wild idea: the climate emergency needs a marketing makeover. He outlines how it could go and it feels light and fun and just requires a slogganed Trucker cap.
Here is Sarah's article about first meeting Seth in 2010
Read Seth's blog about the problem with marketing global warming that he mentions in his chat with Sarah here
Listen to Wild with Sarah Wilson on the LiSTNR app here
See omnystudio.com/listener for privacy information.
Hosted on Acast. See acast.com/privacy for more information.
Ask Me Anything - Part 2
Ask Me Anything - Part 1
TIM BROWN: Sarah’s meditation teacher joins the show
JAMES HOLLIS: The Jungian take on 2021
RUTGER BREGMAN: Author of Humankind on how to trust each other
MARGARET KLEIN SALAMON: I know I’ll die from climate change
DAVID POCOCK: World rugby legend quits; becomes climate activist. True story.
SIA: In which Sarah makes the artist cry
Wild with Sarah Wilson Trailer
Create your
podcast in
minutes
It is Free
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing