Seth Godin is a one of the world's most famous marketing gurus, a serial entrepreneur, the author of 19 bestselling books and believes in the ‘magical responsibility' – as he tells me - of being a creative who gives.
Seth and I chatted the first time 12 years ago and the advice he gave me shaped how I grew my business I Quit Sugar…and then sold it (and gave everything to charity). When I'm asked, “Of the hundreds of leaders and experts you've interviewed, who's the most legit?”, I say, Seth Godin.
For this ep, I hunt him down once more to see where he's at… and he shares a new wild idea: the climate emergency needs a marketing makeover. He outlines how it could go and it feels light and fun and just requires a slogganed Trucker cap.
Here is Sarah's article about first meeting Seth in 2010
Read Seth's blog about the problem with marketing global warming that he mentions in his chat with Sarah here
Listen to Wild with Sarah Wilson on the LiSTNR app here
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HANNAH BARNES: We need to think through the transgender kids debate
AMA: How should I (ethically) do a massive clean-out (to "Kondo" or to "Wilson”)?
CONNOR BEATON: The confronting reason why men watch porn
AMA: My climate activist son needs your help!
PAUL HAWKEN: We’re ending the climate crisis in one generation
BONUS EP: Sarah + Oliver Burkeman chatting on Intelligence Squared
MARGARET WHEATLEY: An episode on civilization collapse (warning: truly confronting)
AMA: How do you make your podcast?
ANAND GIRIDHARADAS: How to persuade people in a polarised world
BONUS EP: Sarah + Berry Liberman talk Sensemaking in the Metacrisis
TRACEY SPICER: AI is the new frontier of feminism!
AMA: Sarah, What do you think of marriage?
ANNIE MURPHY PAUL: We don’t think with our brains, we think with the world!
AMA: Sarah, why did you move away from Australia?
MISSY SIMS: The TikTok star suing Big Oil
NATE HAGENS: On the “Great Simplification”
ADAM MASTROIANNI: Do we need to make the world great (and kinder) again?
EMILY M. BENDER: AI won’t kill us any time soon (don’t believe the bro’ hype!)
IAN LESLIE: Why your future depends on getting curious
DR GLADYS MCGAREY: “I’m 102, here’s how to spend your energy wildly”
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