Seth Godin is a one of the world's most famous marketing gurus, a serial entrepreneur, the author of 19 bestselling books and believes in the ‘magical responsibility' – as he tells me - of being a creative who gives.
Seth and I chatted the first time 12 years ago and the advice he gave me shaped how I grew my business I Quit Sugar…and then sold it (and gave everything to charity). When I'm asked, “Of the hundreds of leaders and experts you've interviewed, who's the most legit?”, I say, Seth Godin.
For this ep, I hunt him down once more to see where he's at… and he shares a new wild idea: the climate emergency needs a marketing makeover. He outlines how it could go and it feels light and fun and just requires a slogganed Trucker cap.
Here is Sarah's article about first meeting Seth in 2010
Read Seth's blog about the problem with marketing global warming that he mentions in his chat with Sarah here
Listen to Wild with Sarah Wilson on the LiSTNR app here
See omnystudio.com/listener for privacy information.
Hosted on Acast. See acast.com/privacy for more information.
JONATHAN ROWSON: Welcome to the “metacrisis”. Now what?
GAYA HERRINGTON: Complete global collapse by 2040? The prediction is “right on track”...
LUKE BURGIS: How humans “want”: Mimetic desire explained
CLANCY MARTIN: How not to kill yourself
SUSAN NEIMAN: Left is not woke!
FRANCES HAUGEN: In which I speak to the Facebook whistleblower
PICO IYER: The spiritual case for travel
TYSON YUNKAPORTA: Indigenous knowledge can save the world!
WILL STORR: How to play the status game (a fresh way to fix the world!)
TIM WINTON: On wild colonial boys + Big Daddy Gas
INGRID NEWKIRK: The PETA founder challenges my meat eating
GENEVIEVE BELL: Will AI wipe out humanity?
ROY BAUMEISTER: How the female orgasm shapes the world
THOMAS MAYO: The beautifully wild Voice to Parliament, explained
ANGELA SAINI: How men came to rule the world
ETHAN KROSS: How to tame your head chatter
BO SEO: How to fix polarization? By disagreeing…more!
MARCUS BUCKINGHAM: What do the “happiest women in the world” get right? They tilt!
STEPHEN JENKINSON: How to die well
DOUGLAS RUSHKOFF: Navigating the sad “Mindset” of the billionaire tech bros
Create your
podcast in
minutes
It is Free
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing