“It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.” –J.K. Rowling, Harry Potter and the Sorcerer’s Stone
Jessica Honegger is the author of Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared and the Founder of socially conscious fashion brand Noonday Collection, the world’s most successful fair trade fashion brand.
And in her book, Jessica shares the powerful story of Noonday: “The story of Noonday is so much bigger than me. It’s the story of artisans all around the world. It’s the story of entrepreneurs in young America. It’s the story of my partner and I and my family.”
This story all began with a trip to Washington, D.C., where Jessica was shown poverty firsthand for the first time – “and that was really what sparked bravery in me, seeing this context of living outside of my own bubble, living outside of myself, being willing to go pioneer a new script.”
Jessica grew up in a community where everyone followed very traditional scripts that had a narrow view of success, but being exposed to the Church of the Savior, its founder Gordon Cosby, and the greater efforts of Martin Luther King, Jr. inspired Jessica to write a new script.
She didn’t have the support of everyone she grew up with, she didn’t even have the support of the voice in her head all the time, but she had to walk through her fear to reach the life of impact and meaning that she was destined for.
Because we can’t let fear be a red flag, as Jessica describes. We have to view it as a yellow flag that means, no, walk this way and come see what’s on the other side of that fear. “You can’t really walk around fear – you just kinda have to walk through it.”
And when you read Imperfect Courage, it will guide you through these same steps so that you can live the life of impact and meaning that you were meant to live, too.
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Resources:
Read: Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared Listen: Going Scared Podcast Shop Noonday Collection: noondaycollection.com Connect with Jessica: Instagram | FacebookEp. 115 - The Risk of Not Taking Risks - with Zach Obront
Ep. 114 - Creating a Vivid Vision & Collaborating on the Future - with Cameron Herold
Ep. 113 - You’re Not Normal, You’re an Entrepreneur - with Malorie Tadimi
Ep. 112 - Never Limit Your Life: Old-School Rap + New-School Mindset - with Derek Clark AKA The Rapping Dad
Ep. 111 - Shaping Stories & Faces on the Silver Screen - with makeup artist John Caglione Jr.
Ep. 110 - The Perfect Day Formula: Get Beyond the Morning Routine - with Craig Ballantyne
Ep. 109 - The Changing Image of Entrepreneurship - with Bo Burlingham, Editor-at-Large of Inc.
Ep. 108 - Adversity? Bring It On: Moving from Mental Paralysis to Progress - with Nathan Ogden
Ep. 107 - Become The Ideal Team Player - with Patrick Lencioni
Ep. 106 - Reshape the Story of Your Life & Elevate Your Inner Hero - with Andy Janning
Ep. 105 - Mentoring the Next Gen of Athletes & Allowing Your Purpose to Change - with Olympians Caroline Burckle & Rebecca Soni of RISE Athletes
Ep. 104 - What You Can Learn from the New Rules of Marksmanship - with Chris Sajnog
Ep. 103 - Bada** Bodies, Big Brother, & Broken Bones: Finding Purpose & Choosing to Change - with Christmas Abbott
Ep. 102 - Take Your Life Pro - with Dana Cavalea
Ep. 101 - Find Your WHAT - with Steve Olsher, America’s Reinvention Expert
Ep. 100 - Celebrating Our Centennial - with a Very Special Guest
Ep. 99 - How the Science of Mental Preparation Can Help You Succeed - with Daniel McGinn
Ep. 98 - Find Your Purpose, Be a Positive Leader, & Transform the World - with Jon Gordon
Ep. 97 - How to Learn from, Manage, and Take Risks - with former Navy SEAL Kevin Lacz
Ep. 96 - Pioneering the Future of Learning & Healthcare - with Eren Bali of Udemy & Carbon Health
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