“It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.” –J.K. Rowling, Harry Potter and the Sorcerer’s Stone
Jessica Honegger is the author of Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared and the Founder of socially conscious fashion brand Noonday Collection, the world’s most successful fair trade fashion brand.
And in her book, Jessica shares the powerful story of Noonday: “The story of Noonday is so much bigger than me. It’s the story of artisans all around the world. It’s the story of entrepreneurs in young America. It’s the story of my partner and I and my family.”
This story all began with a trip to Washington, D.C., where Jessica was shown poverty firsthand for the first time – “and that was really what sparked bravery in me, seeing this context of living outside of my own bubble, living outside of myself, being willing to go pioneer a new script.”
Jessica grew up in a community where everyone followed very traditional scripts that had a narrow view of success, but being exposed to the Church of the Savior, its founder Gordon Cosby, and the greater efforts of Martin Luther King, Jr. inspired Jessica to write a new script.
She didn’t have the support of everyone she grew up with, she didn’t even have the support of the voice in her head all the time, but she had to walk through her fear to reach the life of impact and meaning that she was destined for.
Because we can’t let fear be a red flag, as Jessica describes. We have to view it as a yellow flag that means, no, walk this way and come see what’s on the other side of that fear. “You can’t really walk around fear – you just kinda have to walk through it.”
And when you read Imperfect Courage, it will guide you through these same steps so that you can live the life of impact and meaning that you were meant to live, too.
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Resources:
Read: Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared Listen: Going Scared Podcast Shop Noonday Collection: noondaycollection.com Connect with Jessica: Instagram | FacebookEp. 35 - Preparation, Perseverance and Big Wave Surfing - with Tyler Fox
Ep. 34 - Resilience, Adversity, Risk & the Champion’s Mindset - with Juliet Starrett
Ep. 33 - A.J. Hawk: Learning About Process & Consistency With A Super Bowl Champion
Ep. 32 - Learning About Holistic Fitness & The Warrior Tradition - with Greg Amundson
Ep. 31 - From Crowd Surfing To Crowdfunding HANSNAP - with Justis Earle
Ep. 30 - Hard Work, Perseverance, & Purpose Are An Entrepreneur’s Best Friend - with Matthew Swinnerton
Ep. 29 - David Dennis: Bootstrapping A Positive Change With Passion
Ep. 28 - Building A Business With Trust, Risk, & Soul - with Bernie Swain
Ep. 27 - Choosing To Live A Life Of Success & Significance - with Aaron Walker
Ep. 26 - Learning & Leadership With the Queen Of Questions - AmyK Hutchens
Ep. 25 - Navy SEAL & Leadership Expert Jocko Willink: Taking Extreme Ownership
Ep. 24 - Kelly Starrett: Movement In A Sedentary Society
Ep. 23 - Ryan Hawk: From NCAA Quarterback To the Learning Leader
Ep. 22 - Ryan Michler: Helping Men Become Strong Leaders
Ep. 21 - Get Unstuck & Get Your Momentum - with Jason & Jodi Womack
Ep. 20 - Chris Faddis: How Losing His Wife Led Him To Launch A Food Revolution
Ep. 19 - Geoff Woods: How Leaning Into Adversity Created A Platform For Impact
Ep. 18 - Bob Burg: How Becoming A Go-Giver Can Be A Game Changer
Ep. 17 - Honoree Corder: How Short-Term Massive Action Can Lead To Long-Term Massive Results
Ep. 16 - Tom Bilyeu: How Clarity Of Purpose Drove Quest Nurition's 57,000% Growth
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