“It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.” –J.K. Rowling, Harry Potter and the Sorcerer’s Stone
Jessica Honegger is the author of Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared and the Founder of socially conscious fashion brand Noonday Collection, the world’s most successful fair trade fashion brand.
And in her book, Jessica shares the powerful story of Noonday: “The story of Noonday is so much bigger than me. It’s the story of artisans all around the world. It’s the story of entrepreneurs in young America. It’s the story of my partner and I and my family.”
This story all began with a trip to Washington, D.C., where Jessica was shown poverty firsthand for the first time – “and that was really what sparked bravery in me, seeing this context of living outside of my own bubble, living outside of myself, being willing to go pioneer a new script.”
Jessica grew up in a community where everyone followed very traditional scripts that had a narrow view of success, but being exposed to the Church of the Savior, its founder Gordon Cosby, and the greater efforts of Martin Luther King, Jr. inspired Jessica to write a new script.
She didn’t have the support of everyone she grew up with, she didn’t even have the support of the voice in her head all the time, but she had to walk through her fear to reach the life of impact and meaning that she was destined for.
Because we can’t let fear be a red flag, as Jessica describes. We have to view it as a yellow flag that means, no, walk this way and come see what’s on the other side of that fear. “You can’t really walk around fear – you just kinda have to walk through it.”
And when you read Imperfect Courage, it will guide you through these same steps so that you can live the life of impact and meaning that you were meant to live, too.
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Resources:
Read: Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared Listen: Going Scared Podcast Shop Noonday Collection: noondaycollection.com Connect with Jessica: Instagram | FacebookEp. 55 - How to Cultivate Your Greatness & Happiness - with JP Sears
Ep. 54 - Allow Yourself to Choose a Happier Mindset - with JP Sears
Ep. 53 - How Happiness & Love Help Entrepreneurs & Businesses Succeed - with Sheryl O'Loughlin
Ep. 52 - How to Build Momentum & Disrupt Your Business - with Cameron Herold
Ep. 51 - Disruptive Iteration & The Future of Transportation - with Ryan Evans
Ep. 50 - Disrupting Education Through Innovation & Open-Source Learning - with Don Wettrick
Ep. 49 - How Disrupting the Workday Improves Productivity & Happiness - with Stephan Aarstol
Ep. 48 - The Secret to Disrupting Human Performance - with Steven Kotler
Ep. 47 - The Many Faces of Courage
Ep. 46 - Living With No Excuses - with Noah Galloway
Ep. 45 - A Lion of Courage: Choosing to Overcome Great Adversity - with Justin Constantine
Ep. 44 - Find Your One Word - with Evan Carmichael
Ep. 43 - Thinking Outside the To-Do List - with Michael Sacca
Ep. 42 - How Mike Dillard Became a Self-Made Man
Ep. 41 - Understanding Human Behavior & The World’s Leading Facebook Advertising Strategies - with Nicholas Kusmich
Ep. 40 - Top 10 Lessons For Creating a Game-Changing Impact
Ep. 39 – The Tables Are Turned – an interview with Mike Flynn
Ep. 38 - How to Think Gold and Never Settle for Silver - with Dr Jim Afremow
Ep. 37 - Struggle & Community: Recipe of a Champion - with Erin Cafaro MacKenzie
Ep. 36 - Empowering Women & Athletes from the Dugout - with Rachel Balkovec
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