When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies.
You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model.
Here an example scenario:
Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord.
Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company:
Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue.
On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone.
Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition
How can you use AI to drive Online Sales?
How to increase your hourly rates and then transition to packages?
Why funding a startups use bootstrap funding and sustainable business development strategies
How does cyber security and online marketing drive sales?
Why is it important to communicate in your marketing your ESG efforts?
Can you attract talent as a startup using Employeer branding?
Investors want to invest in sustainable opportunities
Diversity helps scale marketing effectiveness
Spot marketing narratives of fake sustainable products
Your clients want a different kind of sustainable products
How will ESG affect Marketing campaigns?
How tech startups rapidly grow their B2B sales?
Where is the value in mentoring for bootstrapped startups
How B2B Saas companies double their revenue in 90 days when nobody knows them
How organisations survive in industries that experience disruption.
How do businesses build a solid Brand Development in a disrupted industry?
What is the difference between growth and scaling?
How to build innovation ecosystems or clusters that lead to a sustainable growth
How to automate your tasks of your business which lead to business growth
How to scale a startup that will make corporates want to be part of the founder's journey.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays