Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Business:Entrepreneurship
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers.
On this episode of Promote Yourself to CEO:
3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especially if you follow so-called guru advice.
10:11 - You have to understand your sales conversion rate which varies based on what you’re selling, to who, and at what price point.
12:26 - What kind of sales call conversion rate do I see among people, even those without much sales experience?
14:53 - Let’s take a look at conversion rates of some other popular promotional methods.
22:56 - How do I know that the price point advice too many “gurus” give to entrepreneurs isn’t necessarily based on any real data?
27:39 - I discuss the biggest problems I see with offering a one-session service and my minimum price point recommendation for your signature offer.
31:39 - Here’s how building a baseline revenue with a higher-end offer can help you grow your income down the line, without sacrificing your time or salary.
34:55 - Remember this about each product, program, or service you create for your business.
Show Links
Going From Reactive to Proactive In Your Business with Andrea Bentschneider
Why Underpricing (and Overdelivering) Is Creating Business Burnout
What Is Happening With the Cash Flow In Your Business with Carla Titus
Why Hustle Culture Creates Entrepreneurial Poverty
How to Gain Business Visibility On Social Media Using What Works with Andréa Jones
How to Leverage Audio In Your Business for Visibility with Kim Tradewell
How to Use Collaborations to Help Your Business Thrive in Uncertain Times with Jordan Gill
How a Visibility Experiment Can Help Jumpstart or Grow Your Business with Megan Gersch
Is Your Business REALLY Working for You
Growing Your Business When You Need to Take a Step Back with Dr. Lisa Griffith
The Systems That Keep Your Business Running When You Slow Down
3 High Leverage Ways to Keep Up Business Momentum
Mentioned in How a Mid-Year Review Can Help You Achieve Your Goals
How to Gain Clients for Life with Stacey Harris
Want Easier Sales and More Conversions? Add a Pre-Client Education Process
Bonus! 5 Small Business Mentors Reveal What's Working Right Now
Why Your Old Sales Strategy Might Not Be Working
How to Embrace Sales Confidence In Your Business with Leslie Lyons
The 90 Day CEO Operating System Masterclass
How to Include Delight and Surprise for Clients In Your Customer Experience
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