What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
HSH 035: Maximize Your Hustle (And Maybe Work Less)…
HSH 034: Six Steps to a Successful Flash Offer
HSH 033: Troubleshooting Facebook Ads Step-By-Step
HSH 032: Building a Business That Feeds Your Soul with Leimomi Keliikuli
HSH 031: A Fresh Spin on Getting Publicity and Creating Value with Selena Soo
HSH 030: Make More Money With Your List in the Next 90 Days With Jason Van Orden
HSH 029: The Mindsets Required for a Multi-Six Figure Shift
HSH 028: Running the Ads for a $60,000 Launch
HSH 027: Unpacking Our $66,000 Launch
HSH 026: Building an EPIC Community with Jill Stanton
HSH 025: Crushing Massive Launch Strategies with Jen Kem
HSH 024: 5 Secret Triggers to a 5-Figure Challenge
HSH 023: Creating EPIC 5-Day Challenges With Amber McCue
HSH 022: How to Add Your First (or Next) 100 People to Your Email List
HSH 020: How to Flip $140 Into Your First $1k Launch
HSH 019: Selling Your Offers With Authentic & Honest Branding with Jamie J.
HSH 018: Mastering (Sleaze Free) Virtual Summits with Navid Moazzez
HSH 017: Filling Coaching Programs The Way YOU Want with Ruby Fremon
HSH 016: How to Create Unstoppable Momentum with James Wedmore
HSH 015: Six-Figure Launches (and Legal) with Gena Shingle Jaffe
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