If we want a business that has raving fans and constant referrals, events are non-negotiable, but that’s only if you do the work after everyone goes home.
If you don’t have a follow-plan in place, all the hard work, value and momentum of the gathering goes down the drain. Many real estate professionals think they can get by on digital strategies alone, but the online stuff can’t work if we don’t invest in face-to-face interactions.
The truth is, we need to get people to an event to complete the cycle that kicks off when they see us online. Post-event follow up gives us a reason to have conversations, which leads to conversions and ultimately more contracts.
How do we use technology to maximize our post-referral momentum? In this episode, I’m joined by co-founder of Fox Homes and author of “Six Weeks to Real Estate Success”, Dustin Fox. He shares the follow up sequence that has generated $400 million in sales in just 3 years.
The digital and video works because they feel like they’re getting to know you and it’s repeat exposure, but you still have to get them to an event. -Dustin Fox
Three Things You’ll Learn In This Episode
-The power of an $8 Costco holiday throw
Don’t underestimate the effect of a gift. How does one cozy and thoughtful item make us the first agent they want to call?
-How to turn event excellence into digital domination
What are some high-level, genius tech hacks Dustin and his team are using to get the most out of every client interaction at events?
-Hyper-local, micro-famous
How do we use YouTube ads, Google reviews and other online tools to turn us into local celebrities people are clamoring to work with?
Guest Bio
Dustin Fox is the co-founder of Fox Homes and author of Six Weeks to Real Estate Success. Before venturing into real estate, Dustin Fox amassed 15 years of experience in big box retail management, including leadership roles at Bed Bath & Beyond and Pottery Barn. This background fostered an acute understanding of customer service, which he has seamlessly transferred into his real estate career. As a fifth-generation DC Metro area resident, Dustin offers more than just transactional know-how; he delivers a lifetime of community insight. Raised in Oakton, VA, Dustin combines small-town heart with big-city results in his real estate practice. Together with his high school sweetheart, Devon, Dustin co-founded Fox Homes. Their mission is clear: to provide an unparalleled real estate experience that blends remarkable results with genuine care. Dustin's philosophy is consistently people-first. Dustin leads the number one Google-reviewed team in the DC Metro area, boasting over 1,600 reviews. His team has already closed an astonishing $160 million in sales in 2023, with almost 250+ transactions year-to-date. These remarkable achievements have consistently landed him on Northern Virginia Magazine's and Washingtonian's Best Real Estate Agent lists from 2018 to 2023, as well as earned him the Best of Zillow status for exceptional performance and customer experience. Go to https://www.foxessellfaster.com/ and follow @dustinmfox on Instagram.
Episode: 337
Title: The $400 Million Follow Up: How to Maximize Your Post-Event Referrals w/Dustin Fox
Host: Michael J. Maher
345 Cuatro de Mayo Happy Hour: How to Earn 8 Referrals As a Brand Spanking New Agent w/Jack Zgiet
344 How this Transplanted Agent Got 28 Referrals in One Day w/ Lynne Fiscelli
343 The Perfect Response to the NAR Settlement: Expert Strategies Revealed w/ Christine Pandolf and Angela Gribbins
342 Realtors in Crisis: How to Thrive Amidst Industry Shakeups w/Ernest Govan & Karen Tucker
341 Did This Just Change the Real Estate Game Forever? Chaos = Danger + Opportunity with Michael J M
340 Master Your Minutes, Master the Market: High Level Time Strategies w/Karla Roberdeau & Tausha Blaksley
339 How Good Relationships Turn into Great Referrals in Real Estate w/Wally Elibiary
338 A Smart Start! The Four Clarifying Questions to Jumpstart Your Day with Michael J Maher
336 3 Sales Cycles: The Key to Being Ridiculously Profitable
335 The First Step to Getting Referrals When Starting Over in a New City w/Lynne Fiscelli
334 Forget Uber: The Best Side Hustle for Realtors and Lenders! w/Neal Smith
333 You Already Have a Culture: How to Cultivate One You Actually Like w/Bill Harney
332 REFERRALS PODCAST SPECIAL ANNOUNCEMENT! The News You've All Been Asking For! HERE. IT. IS.
331 Two Proven Strategies to Help You Achieve Your Goals Faster....But What Happens When We Combine Them? w/Angela Gribbins
330 The One Little Secret of Success, Referrals and Happiness: Mom of 2 Teens Reveals It Today! w/Remi Aina
329 How to Get Referrals with the Queen of Relational Real Estate and the King of Referrals w/Jacki Semerau Tait
328 Bust Through Brain Fog: How to Double Your Productivity, Energy and Focus Through Sleep w/Tanessa Shears
327 From Hosting Hesitance to Confidence! How Elizabeth Waloweek Transformed in 1 Successful Event
326 What if Jake from State Farm Took Event Mastery? Would he get Referrals? w/Parker Smith
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