Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes.
We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity.
Probably the most talked about activation of 2020, however, has been Burger King’s sponsorship of Stevenage FC, who, at the time of the sponsorship, in 2019, were last in the fourth division of English football. It left many people scratching their heads.
It is, of course, the sponsorship that ultimately gave us the hugely successful Stevenage Challenge.
This amazing partnerhsip wasn’t driven by COVID-19 or necessity. It was driven through vision and creativity, and, as our guest phrases it later on in the show, “a leap of faith”, to pull off a truly brilliant activation. One of the reasons it was so brilliant was because the opportunity was right under so many people’s noses, yet so many didn’t see it.
The activation is both amazing in its boldness yet so jarringly simple.
Tap into the already huge, but growing, eSports market, specifically FIFA. Tap into the underdog status and fairytale storyline of them winning. Tap into the desire for people to share their gaming highlights online. Tap into the fact that everyone loves an easily accessible giveaway, especially fast food.
The results have been absolutely amazing and driven directly from the 1.2 billion impressions that Burger King’s shirt sponsorship, of Stevenage FC, has produced through the Stevenage Challenge on FIFA. Furthermore, those commercial outcomes and further opportunities are both online and offline.
Alex Tunbridge is the Chief Executive at Stevenage FC and he joins us in this episode to take us inside Burger King’s sponsorship of his club.
We also hear from Daniel Collier-Hill, KORE’s Commercial Director – APAC, who joins us to discuss the blog which outlines 3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers.
Enjoy.
See omnystudio.com/listener for privacy information.
Inside Crypto, NFTs, and Fan Tokens in Sponsorship - Eddie Fitzgibbon - SRT - Ep 109
Inside Data Use in Sponsorship Evaluation and Measurement - Christian Fizia - Kindred Group - Ep 108
Inside Current Sponsorship Trends - Paula Beadle - Caravel Marketing - Ep 107
Inside Esports Sponsorship - Patrick Collins - Leapfox - Ep 106
Ep 105 – The Importance of Storytelling in Sponsorship
Inside Sponsorship - Best Bits of 2021 - Ep 104
Inside Valencia CF - Josep Borrell - Ep 103
Inside the Future of Sponsorship - Industry Roundtable - Part 3 of 3 - Ep 102
Inside the Future of Sponsorship - Industry Roundtable - Part 2 of 3 - Ep 101
Inside the Future of Sponsorship - Industry Roundtable - Part 1 of 3 - Ep 100
Inside Social Media Audience Listening for Sponsorships - Ben Foster - Talkwalker - Ep 99
Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports - Ep 98
Inside Creativity in Sponsorship - Misha Sher - MediaCom - Ep 97
Inside Football Australia's Commercial Program with Tom Rischbieth - Ep 96
The Impending Ban on Gambling Sponsorship in the UK - Joel Seymour-Hyde - Octagon - Ep 95
Inside an Agency One Year on From COVID-19 - Shannan Quinn - PRISM - Ep 94
Inside Arsenal FC - Alice Larkworthy - Ep 93
Inside Sponsorship - Best Bits of 2020 - Ep 92
Inside Hyper-passions - Luke Haynes - M&C Saatchi Sport & Entertainment - Ep 91
Inside Data and Chasing Sponsorship Value - Scott Tilton - Hoookit - Ep 90
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
Business Dad
The Ken Coleman Show
The Cardone Zone