Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes.
We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity.
Probably the most talked about activation of 2020, however, has been Burger King’s sponsorship of Stevenage FC, who, at the time of the sponsorship, in 2019, were last in the fourth division of English football. It left many people scratching their heads.
It is, of course, the sponsorship that ultimately gave us the hugely successful Stevenage Challenge.
This amazing partnerhsip wasn’t driven by COVID-19 or necessity. It was driven through vision and creativity, and, as our guest phrases it later on in the show, “a leap of faith”, to pull off a truly brilliant activation. One of the reasons it was so brilliant was because the opportunity was right under so many people’s noses, yet so many didn’t see it.
The activation is both amazing in its boldness yet so jarringly simple.
Tap into the already huge, but growing, eSports market, specifically FIFA. Tap into the underdog status and fairytale storyline of them winning. Tap into the desire for people to share their gaming highlights online. Tap into the fact that everyone loves an easily accessible giveaway, especially fast food.
The results have been absolutely amazing and driven directly from the 1.2 billion impressions that Burger King’s shirt sponsorship, of Stevenage FC, has produced through the Stevenage Challenge on FIFA. Furthermore, those commercial outcomes and further opportunities are both online and offline.
Alex Tunbridge is the Chief Executive at Stevenage FC and he joins us in this episode to take us inside Burger King’s sponsorship of his club.
We also hear from Daniel Collier-Hill, KORE’s Commercial Director – APAC, who joins us to discuss the blog which outlines 3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers.
Enjoy.
See omnystudio.com/listener for privacy information.
Broadcast Sponsorship with Patrick Moloughney from Seven West Media - Ep 69
Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide - Ep 68
Inside Sponsorship - Sven Gloor - HSBC - The Changing Face and Future of Sponsorship
Inside Sponsorship - Adam Hodge - Octagon - Sponsorship in Asia - Ep 66
Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak - Ep 65
Inside Sponsorship - Influencer Marketing Oliver Yonchev - Social Chain - December 2018 - Ep 64
Inside Sponsorship - Westpac Group with Pat Cunningham - November 2018 - Ep 63
Inside Sponsorship - Fundraising in Sport - Patrick Walker - Australian Sports Foundation
Inside Sponsorship - The 7 Deadly Sins of Sponsorship - Chris Baylis - September 2018 - Ep 61
Inside Sponsorship - Universal Music Group - Roddy Campbell - August 2018 - Ep 60
Inside Sponsorship - Patrick Bradley - Supanova - July 2018 - Ep 59
Inside Sponsorship - James Parkinson - Brentford FC - June 2018 - Ep 58
Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE Ep 57 - May 2018
Inside Sponsorship - Jackie Fast - Pinpoint - Ep 56 - Apr 2018
Inside Sponsorship - Brian McCue - Sponsorship Prospecting - Winmo - Ep 55 - Mar 20182
Inside Sponsorship - Ian Sargeant - Paralympics New Zealand - Ep 54 - Feb 2018
Inside Sponsorship - Sarah Lewis - Sursum Consulting - Ep 53 - Feb 18
Inside Sponsorship - Event Sponsorship - Roberta Vigialnce - Ep 52 - Jan 18
Inside Sponsorship - Aaron Warburton - The Sponsorship Department - Episode 51 - January 2018
Inside Sponsorship - Chris Wagner - NueLion - Live Sport Gaining Traction on OTT - Ep 50 - Dec 2017
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