CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?
Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.
Some of the highlights of the show include:
Links:
Quotes by Rand Fishkin:
“If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.”
“Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.”
“You get biased by your existing understanding of the field.”
AMP 261: Why Marketers Need to Invest More in Online Reputation Management Right Now With Dave Lehman From Birdeye
AMP 260: What Service-Based Marketers Need to Know About Reputation Management Right Now With Michael Buzinski From Buzzworthy Integrated Marketing
AMP 259: How to Set Aggressive Marketing Growth Goals You Can Actually Achieve with Darrell Amy
AMP 258: How Content Marketing and Product Marketing Teams Can Work Together to Achieve Incredible Results With Yaag Ganesh From Avoma
AMP 257: What Content Marketers Can Learn From Journalists With Ben Worthen From Message Lab
AMP 256: How to Develop Successful Product Marketing Workflows and Processes With Sergey Sundukovskiy From SalesMsg
AMP 255: How to Write SaaS Onboarding Emails That Users Love With Samar Owais
AMP 254: How Marketers Can Know They’re On the Right Path With Carolyn Lowe From ROI Swift
AMP 253: What Marketers Need to Know About Gender Equity in the Workplace With Ashley McManus From Smart Eye
AMP 252: How to Take the Guesswork Out of Marketing With Skyler Reeves From Ardent Growth
AMP 251: Why Successful CMOs Need to Be Smart Business Strategists With Mark Donnigan
AMP 250: Why the CMO and CIO Relationship Matters for Marketing Success With Theresa O’Neil From Zylo
AMP 249: Demystifying Marketing Automation and Making It Work for You With Jeremiah Utecht From CoSchedule
AMP 248: Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice
AMP 247: How to Clearly Communicate the Value of SEO and Get Executive Buy-In to Make Major Breakthroughs With Eli Schwartz
AMP 246: How to Kill Assumptions and Make Marketing Predictable With John Readman From BOSCO
AMP 245: Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From Salesmsg
AMP 244: Unlocking the Power of Personal Video With David Jay From Warm Welcome
AMP 243: How to Grow Faster By Focusing on the Right People With Matt Johnson, Author of MicroFamous
AMP 242: Podcast Content Repurposing Mistakes to Avoid (and How to Repurpose the Right Way) With Holly Pels From Casted
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