CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?
Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.
Some of the highlights of the show include:
Links:
Quotes by Rand Fishkin:
“If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.”
“Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.”
“You get biased by your existing understanding of the field.”
AMP 221: How to Create Content That's Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media
AMP 220: How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security Solutions
AMP 219: Avoiding the Pit of Dark Mode Despair and Making Sure Your Emails Look Awesome With Melissa Sargeant From Litmus
AMP218: Everything You Need to Know About Headline Studio With LaRissa Hendricks From CoSchedule
AMP 217: How to Stop Doing Copycat Marketing and Do Authentic Work That Actually Resonates With Mike Poznansky From Neato
AMP 216: How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText
AMP 215: How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted
AMP 214: What Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks Digital
AMP 213: The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau From Logo.com and Water School
AMP 212: Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC - The Content Agency
AMP 211: Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver
AMP 210: Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL
AMP 209: How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust
AMP 208: How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos
AMP 207: How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia
AMP 206: How to Create a Year's Worth of Content in One Day With Shaina Weisinger From Repurpose House
AMP 205: Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine
AMP 204: The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar Tickets
AMP 203: How to Get Dream Guests From the World's Biggest Companies on Your Podcast Even If You Don't Have Connections With Stephanie Cox From Lumavate
AMP 202: How to Stop Sending Boring Emails and Provide Tons of Value for Subscribers Using Video Responses With Brendan Hufford From SEO for the Rest of Us
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