CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?
Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.
Some of the highlights of the show include:
Links:
Quotes by Rand Fishkin:
“If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.”
“Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.”
“You get biased by your existing understanding of the field.”
AMP 241: How to Make Maximum Impact With Minimal Budget Through The Power of Press Releases With Mickie Kennedy From eReleases
AMP 240: Why Marketers Need to Prioritize Content Quality Over Content Quantity Right Now With Gaetano DiNardi From Nextiva
AMP 239: How to Break Into Marketing From Another Industry and Succeed With Melissa Berrios From Melissa Berrios Consulting
AMP 238: Using the Power of Media Relations to Drive Massive Brand Growth With Megan Bennett From Light Years Ahead
AMP 237: How to Actually Leverage Social Media and SEO to Boost Your Content With Dmitry Dragilev From Criminally Prolific
AMP 236: How One Agency is Fixing Client Relationships (And How Yours Can Too) With Tyler Elliston From Right Side Up
AMP 235: How Marketing Teams Can Implement Effective Diversity, Equity, and Inclusion Strategies (And Why They Should) With Jimi Vaughn
AMP 234: How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas
AMP 233: What College Students and Hiring Managers Need to Know to Make Marketing Internships Successful With Owen Piehl From CoSchedule
AMP 232: Bringing Data and Thought Leadership Together for Massive PR Wins With Amy Littleton From Kemper Lesnik
AMP 231: Making Marketing Radically Ethical and Growing Your Business the Right Way With Robin Cangie From The Empowered Freelancer
AMP 230: Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX
AMP 229: Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless
AMP 228: How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule
AMP 227: What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice
AMP 226: How AI Will Make Content Marketing Better (And Why a Robot Probably Won't Steal Your Job) With Jeff Coyle From MarketMuse
AMP 225: How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content
AMP 224: How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From Ceros
AMP 223: Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.io
AMP 222: How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoSchedule
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