Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and what to consider when selecting an attribution model.
She also shares the best piece of advice that she has received as a marketer and the insights she would give to someone starting their career.
Interview with Daan Reijnders – Foleon
Interview with Chad Reid – Jotform
Interview with Ian Ferguson – Lynx
Interview with Mike Roberts – SpyFu
Interview with Hannah Ingram – Ignys
Interview with Zachariah Moreno – SquadCast
Interview with Alex Price – Vicor
Interview with Cat Anderson – Sprout Social
Interview with Marc Mustard – ABB Robotics
Interview with Shannon Martin – Podbean
Interview with Jeff Coyle - MarketMuse
Interview with Matt Young - UserVoice
Interview with Tim Langley - CANDDi
Interview with Sarah Bond - Lucky Orange
Interview with Laura Caveney - Ruler Analytics
Interview with Carolin Bink - 1plusX
Interview with Alun Lucas - Zuko Analytics
Interview with Jeroen Corthout - Salesflare
Interview with Matthew Hunt- Automation Wolf
Interview with Emma Valentiner - CanIRank
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