Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.
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More on this episode:
A look at the top Latin America economies and their consumers
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
How can brands embrace sustainability in meaningful and believable ways?
The future of cookies: The impact on online marketing and consumers
Deliver a fresh, compelling shopper experience in 2021
A conversation with TerraCycle on sustainability
How premium brands are leading economic recovery
Building connections beyond pride month
The Asian Powerhouses: Their consumers and values
The secret to mobile advertising
Are we “back”? An update on consumers and COVID-19
How brands can win consumers' hearts in the new marketplace
The future of cookies: The impact on online marketing and consumers
The next generation of data scientists
What is means to have a 'healthy' brand
How data can drive smarter decisions
How to optimize eCommerce and boost sales
What you need to know about B2B influencer marketing
Using consumer trends for strategic insights
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