Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.
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More on this episode:
Behind the Scenes: NextGen Hackathon 2023
Optimize eCommerce 2023
From Green to Glam: Where consumers sit on the sustainability spectrum
Why Data Siloes Should Be Marketing’s Public Enemy #1
Consumer Outlook: Bringing the 2023 Consumer into Focus
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Sustainability at GfK: What You Need to Know
The new faces of brand purpose: Smart strategies for high-stakes times
Leveraging trends to stay ahead of tomorrow’s consumers
Climbing the Consumer Insights Ladder
The Next Opportunity in The Next Generation: Data Insights
American Women: How They Feel & What They Do
Diversity & Inclusion in Research
How manufacturers should leverage GSA‘s newly enhanced Advantage platform
How to address supply chain issues this holiday season
Becoming a brand your consumers trust: The DTC Model
Constellation Brands and BeenThereDoneThat talk DTC strategies
The closing gap between the virtual world and reality
The ROI of actionable insights
How to increase your eCommerce traffic (a checklist)
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