Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?
It’s not because people aren’t watching TV or reading magazines.
People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.
We live in an attention economy, where consumer attention is limited and always comes at a price.
And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.
So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?
I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.
Pretty cool, right?
So if you want to learn actionable strategies that are working for marketing leaders and advertisers today, then you won’t want to miss this episode of Video Marketing Mastery.
Ep: 355: If You Are Humble, Your Prospects & Clients Will Iterate Your Business
Ep.354: Identifying Leakage In Your Marketing And Sales Process
Ep.353: Todd Takes You Behind The Scenes Of His Projects
Ep. 352: A Follower Success Story And Developing Yours In 2021
Ep.351: How To Master Webinars Like A Pro With Brian Mayoral
Ep. 350: Going Through NO To Get To YES!
Ep.349: Preparing Yourself To Use A Teleprompter Like A Boss
Ep. 348: Your Primary Goal For This Year Is CLARITY
Ep. 347: Santa Dropped Off New Camera Gear At The WireBuzz Office
Ep; 346: 2020 Results - If You Transitioned To Virtual Sales, You Probably Crushed It
Ep. 345: The Latest Stats On The Effectiveness Of Using Video To Close Deals
Ep. 344: What Is Personalized Video?
Ep. 343: The 6 Types Of Videos A Salesperson Can Create
Ep. 342: A Common Social Media Mistake And The Solution
Ep. 341: Remembering The First WireBuzz Christmas
Ep. 340: Christmas Day - A Gift Of Celebration
Ep. 339: Xmas Eve - Twas The Night Before Christmas
Ep 338: New Google Research: What Customers Expect From Your Website
Ep. 337: Latest Video Engagement Stats & How To Maximize Results
Ep. 336: Dr. Axe Talks Health & Marketing With Todd Hartley
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