Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?
It’s not because people aren’t watching TV or reading magazines.
People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.
We live in an attention economy, where consumer attention is limited and always comes at a price.
And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.
So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?
I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.
Pretty cool, right?
So if you want to learn actionable strategies that are working for marketing leaders and advertisers today, then you won’t want to miss this episode of Video Marketing Mastery.
Ep. 335: Cardio Breakthrough!
Ep.334: The Latest Video Stats For Gaining Prospect Attention And Closing Deals
Ep. 333: Where Should Marketers & Sales People Get Started?
Ep. 332: How To Stand Out In A 3 Second World With Brendan Kane
Ep. 331: How to Collect Your Thought Leadership Ideas
Ep. 330: Stop Pattern Interrupting On Your Website
Ep. 329: Icebreaking - Todd's Challenge For You This week
Ep. 328: WireBuzz iPad Gets Stolen At The Airport But What Happens Next?
Ep. 326: NHL Stud Nathan Gerbe Talks About Overcoming Adversity
Ep. 327: Remote Selling Secrets - Todd’s Speaking At Tony Robbins’ Business Mastery!
Ep. 325: Finally Revealed - Todd's Big Tony Robbins Announcement
Ep. 324: Todd's Got HUGE News Coming Up!
Ep.323: Todd's Blue Speedo Story - How To Attention Hack
Ep. 322: How To Optimize Email For Better Results
Ep. 321: Preparing Your Business For The New Google Page Experience
Ep.320: The 5 Zones For Using Video To Achieve Business Goals
Ep. 319: What Makes People Buy Faster?
Ep. 318: Welcome to December! Change Can Start Early...
Ep.317: Why You Should Always Support Free Speech
Ep. 316: Work For Your Future Not Your Weekend
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