The Passle Podcast - CMO Series
Business:Marketing
For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader.
While there are rewards to be reaped, there are also many factors to consider before you take the plunge. Today, Will Eke has the pleasure of sitting down with someone who has successfully made the leap.
Susanne Pugsley, Founder, Managing Director and Consultant at Pugsley Sidwell Business Development, joins the CMO Series Podcast to share the highs and the lows and what it really takes to become a successful Marketing & BD Consultant in the professional services industry.
Susanne and Will discuss:
Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs
Episode 80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team
Episode 79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture
Episode 78 - Powers Tanis of McAngus Goudelock & Courie on culture, communication and the role of marketing
Episode 77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm
Episode 76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm
Episode 75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals
CMO Series Special: Your Guide to taking on 2023
Episode 74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success
Episode 73 - Michael Hertz of White & Case on leading innovation in law firms
Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department
Episode 71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer
Thanksgiving Special
Episode 70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO
Episode 69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer
Episode 68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm
Episode 67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
Episode 66 - Tom Elgar on the four pillars of effective content marketing in professional services
Episode 65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing
Episode 64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing
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