Business owners - you’re not going to like this - but 37% of employees admit to binge watching Netflix at work. And that was BEFORE we all started working from home in our underwear.
And now that we’re in a business video world, and 70% of ALL subscribers admitting to binge watching Netflix (#TigerKing), there are a lot of important lessons companies can learn from studying their business model.
So, let's rewind. In the beginning, Netflix was just Blockbuster without the brick and mortar. It wasn’t on-demand yet. We didn’t have the bandwidth, they weren’t producing their own shows, and they weren’t using a personalization algorithm to keep you glued to the screen.
All of that came later, after they responded to key market trends. Netflix didn’t create the world we live in, but they have shown business leaders how to dominate in the world we are living in today!
What we’ve learned from Netflix is that one size fits all information doesn’t serve our customers - it needs to be personalized and relevant. Information needs to be available 24/7 and it needs to be friggin’ BINGE-WORTHY man!
In this episode of Video Marketing Mastery, I talk about how today’s buyers now expect businesses to provide an effortless, on-demand buying experience that’s personalized to their needs. I discuss how Netflix has set the standard for hooking their customers attention and keeping it. Smart companies can take the example of what Netflix did to pivot their business and create an amazing buying experience...and I’m going to tell you how.
And you can just wing-it! Like a great Netflix series, if you want your prospect to go all the way through your binge-worthy buying experience, you have to lay out a smart strategy from the beginning. So let’s get to it! Hit play to hear all about The Netflix Phenomenon and what your business can learn.
Ep: 355: If You Are Humble, Your Prospects & Clients Will Iterate Your Business
Ep.354: Identifying Leakage In Your Marketing And Sales Process
Ep.353: Todd Takes You Behind The Scenes Of His Projects
Ep. 352: A Follower Success Story And Developing Yours In 2021
Ep.351: How To Master Webinars Like A Pro With Brian Mayoral
Ep. 350: Going Through NO To Get To YES!
Ep.349: Preparing Yourself To Use A Teleprompter Like A Boss
Ep. 348: Your Primary Goal For This Year Is CLARITY
Ep. 347: Santa Dropped Off New Camera Gear At The WireBuzz Office
Ep; 346: 2020 Results - If You Transitioned To Virtual Sales, You Probably Crushed It
Ep. 345: The Latest Stats On The Effectiveness Of Using Video To Close Deals
Ep. 344: What Is Personalized Video?
Ep. 343: The 6 Types Of Videos A Salesperson Can Create
Ep. 342: A Common Social Media Mistake And The Solution
Ep. 341: Remembering The First WireBuzz Christmas
Ep. 340: Christmas Day - A Gift Of Celebration
Ep. 339: Xmas Eve - Twas The Night Before Christmas
Ep 338: New Google Research: What Customers Expect From Your Website
Ep. 337: Latest Video Engagement Stats & How To Maximize Results
Ep. 336: Dr. Axe Talks Health & Marketing With Todd Hartley
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