More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#818 Business Personalities
#817 Storming the Castle
#816 Match Your Products to Customer Needs
#815 Building Relationships on LinkedIn
#814 Your Customer is More than Numbers
#813 Simple Video Tips
#812 Help Your Competitors
#811 Give Google Information About Your Business
#810 Match Your Marketing To Your Goals
#809 Three Types of Competitors
#808 Brand Elements
#807 Sales Starts with a Real Conversation
#806 Do The Research
#805 Start Up Technology
#804 Secure Your Business
#803 Business Plan Myths
#802 Mentorship
#801Favorites of 2022
#800 Happy Anniversary More than a Few Words
#799 Generate New Sales From Old Clients
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