More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#738 It Takes a Village
#737 - A Rational Approach to SEO
#736 Sitting on a Gold Mine
#735 Power Words
#734 What Type of Bird are You
#733 The Rule of 26
#732 Healthy Conflict
#731 Vacation-Proof Your Business
#730 What Makes You Remarkable
#729 Buying Journey
#728 Follow Your Passion and Make Money Along the Way
#727 Build Your Super Toolkit
#726 Three Truths of Marketing
#725 Morning Routine
#724 Do You Always Have This Effect on Women?
#723 Full Circle Marketing
#722 Influence Marketing
#721 How To Find The Best Solution
#720 Evergreen Content for Lawyers and Everyone Else
#719 Find Your Story
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth