More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#696 Use Data to Drive Content
#695 You Can Not Be All Things to All People
#694 Change Your Sales Process with Four Little Words
#693 Don’t Drive Looking in the Rear View Mirror
#692 Ideas are Free
#691 Batteries Not Included
#690 Embrace the Chaos
#689 The Non -Fiction Brand
#688 Sales Questions
#687 Life Beyond Social Media
#686 Tools and Tips to Manage Digital Productivity
#685 It Takes More to Get High
#684 Sell More with Good Design
#683 Make Visitors Feel Welcome
#682 Ahead of the Pack
#681 Is a Franchise Right For You?
#680 Blogging Takes Time
#679 Every Entrepreneur Needs a Strategy
#678 Don’t Feed the Trolls
#677 Taste the Difference
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