More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#677 Taste the Difference
#676 Happy Buying Brain
#675 Take the Keys
#674 Social Selling
#673 Start with Your Castle
#672 Create Engagement on LinkedIn
#671 Write Yourself a Letter
#670 -Three Questions to Define Your Ideal Client
#669 Define, Develop and Display
#668 Conversion Optimization
#667 Take Three Deep Breaths
#666 Blogging in 2022
#665 Escape the Hustle
#664 Bad Blog Posts
#663 Marketing Automation
#662 The perfect time to send an email.
#661 - More than One Reason to Buy
#660 Segment, Segment, Segment
#659 Start in the Middle
#658 Go Negative with Your Blog Titles
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