“I want to be able to text you,” says Joey Kercher of Unicorn Puff, a B2B services company that offers marketing and coaching support to companies looking to scale their business or get out of a sales rut. Joey talks with host Chris Smith about his human-centered approach to sales, which focuses on building lasting relationships with clients and thinking about who they are as people, not just prospects.
As one of three identical triplets, Joey knows what it takes to stand out. His life-long entrepreneurial spirit most recently brought him to Unicorn Puff, where his role is that of a sales and business coach for struggling and scaling companies. In that coaching role, Joey focuses on relationship building. For Joey, understanding the pain points of customers and being able to connect with them on a personal level is a game changer. Though sales people often don’t look beyond a closed deal, Joey sees sales as the initial phase of a lifelong relationship.
From intentionally including typos in your LinkedIn messages to networking tips from the point-of-view of an experiential marketer, Joey shares it all in this episode of Sales Lead Dog.
Quote
Links
www.unicornpuff.com
https://www.linkedin.com/company/unicornpuff/
https://www.linkedin.com/in/joeykercher/
Empellor CRM Website
https://www.empellorcrm.com
Empellor CRM LinkedIn
https://www.linkedin.com/company/empellorcrm
Podcast production and show notes provided by FIRESIDE Marketing
https://meetfireside.com/podcast-production-service/
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Jeremy Painkin: True Grit - What Makes a Good Sales Leader
Bradley Paster: Finding Your Path - Mentorship, Building Your Team, and Continuous Learning
Mike Eckhoff: Honest Sales - Don’t Say It, Show It
Mark Schaeffer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Joe Khoei: Reducing Your Cost Per Closed Deal-The Value of Advertising Technology
Simon Severino, Strategy Sprints
Trevor Breininger, Grind for Yourself
Marty Yaskowich, Tell Your Story
Bryan Vogus, You Work for Them
Ellis Lowe, The Desire to Win
Jason Marc Campbell, Selling with Love
Ruby Raley, What’s Taking You to the Next Level?
Dan Gizzi, Apply Your Knowledge
Matt Paige, Making the Complex Simple
Dr. Christopher Croner, The Highest Performing Hunters
David Schlosberg, Too Deep In It
Kay Miller, Uncopyable Sales Secrets
Yair Areli, How to be Coachable
Gene Villeneuve, Are You Taking Enough Risks?
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