“I want to be able to text you,” says Joey Kercher of Unicorn Puff, a B2B services company that offers marketing and coaching support to companies looking to scale their business or get out of a sales rut. Joey talks with host Chris Smith about his human-centered approach to sales, which focuses on building lasting relationships with clients and thinking about who they are as people, not just prospects.
As one of three identical triplets, Joey knows what it takes to stand out. His life-long entrepreneurial spirit most recently brought him to Unicorn Puff, where his role is that of a sales and business coach for struggling and scaling companies. In that coaching role, Joey focuses on relationship building. For Joey, understanding the pain points of customers and being able to connect with them on a personal level is a game changer. Though sales people often don’t look beyond a closed deal, Joey sees sales as the initial phase of a lifelong relationship.
From intentionally including typos in your LinkedIn messages to networking tips from the point-of-view of an experiential marketer, Joey shares it all in this episode of Sales Lead Dog.
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Links
www.unicornpuff.com
https://www.linkedin.com/company/unicornpuff/
https://www.linkedin.com/in/joeykercher/
Empellor CRM Website
https://www.empellorcrm.com
Empellor CRM LinkedIn
https://www.linkedin.com/company/empellorcrm
Podcast production and show notes provided by FIRESIDE Marketing
https://meetfireside.com/podcast-production-service/
Alex Hoffer, Hoffer Plastics Corporation
Jeff Shore, Mastery is a Result of Repetition
Bob Paradiso, Listen Closely. Solve Problems.
Ryan Avery, Confidence, Connection and Clarity
Doug Vail, The Customer Defines Your Value Prop
David Meerman Scott, Create a Tribe of Fans
"Rev" Ciancio, Love Thy Marketing Manager
Skip Miller, Sales Is A Give and Get
Chris Palmisano, Sales Training Does Not End After 30 Days
Andrew Ettinger, Be A Passionate Student
Chris Emme, The Sales Power of Social Media
Kevin Armstrong, Time Management is Crucial
Jacob Cynamon-Murphy, Why Use LinkedIn Sales Navigator?
Michelle Accardi, Lead With Empathy
Jake Green - Mentoring Is Sales Leadership
Phillip Gerard - Focus On People, Not Features
John Lund - Coaching Your Team To Greatness
Scott Vince - VP of Sales and Marketing of Capricorn Diversified Systems
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