“I want to be able to text you,” says Joey Kercher of Unicorn Puff, a B2B services company that offers marketing and coaching support to companies looking to scale their business or get out of a sales rut. Joey talks with host Chris Smith about his human-centered approach to sales, which focuses on building lasting relationships with clients and thinking about who they are as people, not just prospects.
As one of three identical triplets, Joey knows what it takes to stand out. His life-long entrepreneurial spirit most recently brought him to Unicorn Puff, where his role is that of a sales and business coach for struggling and scaling companies. In that coaching role, Joey focuses on relationship building. For Joey, understanding the pain points of customers and being able to connect with them on a personal level is a game changer. Though sales people often don’t look beyond a closed deal, Joey sees sales as the initial phase of a lifelong relationship.
From intentionally including typos in your LinkedIn messages to networking tips from the point-of-view of an experiential marketer, Joey shares it all in this episode of Sales Lead Dog.
Quote
Links
www.unicornpuff.com
https://www.linkedin.com/company/unicornpuff/
https://www.linkedin.com/in/joeykercher/
Empellor CRM Website
https://www.empellorcrm.com
Empellor CRM LinkedIn
https://www.linkedin.com/company/empellorcrm
Podcast production and show notes provided by FIRESIDE Marketing
https://meetfireside.com/podcast-production-service/
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Jamie Shanks, Self-Discover A New Way
Donna Serdula, What Does Your Profile Say About You?
Frank Cespedes, Sales Management That Works
Melissa Matthews, Look For The Uncomfortable
Russell Brown, Build Deeper Sales Relationships
Rhonda Petit, The Spirit of Selling
Dale Merrill, Strikingly Different Selling
John McDonnell, How To Make The Leap
Andy Paul, Sell Without Selling Out
Greg Coonley, Put Forth A Great Product
Paul Steinmetz, Walking A Fine Line
Laura Cavanaugh, Complete the Sales Cycle
Aaron Paul, Good Things Are Rarely Cheap and Cheap Things Are Rarely Good
Joel Stevenson, Build A Selling Skillset
Sophia Kim, Be Like Water
James Koenig, The Curbside Prep: Show Up with a Plan
Jason Cutter, Selling with Authentic Persuasion
Isaac Kuhlman, Know Your Customer‘s Why: Amazon Brand Developing
Kevin Snow, Burning Through Lead
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