Our mortgage companies, brokers and managers promise to be the one-stop solution for all our business needs, but when it comes to marketing, they will always fall short, no matter how much they try. What factors make them ill-equipped to help us really win at the marketing game? Should we be trusting them to take care of our databases? What should we do about our marketing instead? On this episode, you’ll learn why your company will never be able to help you get the breakthrough you want in your marketing efforts.
If you do ordinary things and you come from an ordinary premise, you’re going to get ordinary results. -Doren Aldana
Takeaways
At the start of the show, I talked about the delusional optimism many mortgage officers have when it comes to their companies. I shared why they will never get to the root cause of your struggle in marketing, and how compliance and a lack of specialized knowledge contributes to this issue. I also talked about the career suicide decision many LOs make.
We also discussed:
Building Your Business the Easy Way vs. the Hard Way
How to Avoid Wasting Our Time, Energy, and Money on the Wrong Realtors w/ Peter Fickeisen
Why Most Facebook Ads Don't Work w/ Chris Reale
How to Go from Just Making Friends with Realtors to Attracting SOLID Referral Partners
How to Be Peaceful, Powerful & Productive in the Face of Problems
How Mark Gagliardi Tripled His Income & Closings in 3 Months
How to Add UNIQUE VALUE to Realtors so They Stick with You w/Peter Fickeisen
7 Myths that Kill Your Success as a Mortgage Pro
How Brenda Dintino-Duran Broke Her Company's Closings Record with 53 Closings in One Month!
How to Put a $100M Team in Place with the Right People, in the Right Roles
How to Generate Red-Hot Buyer and Seller Leads that Don't Come from Realtor Partners w/ Chris Reale
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